for more information.7. MarketingOur Marketing:
We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. We may use your Identity, Technical, Usage and Profile data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which services and offers may be relevant for you (we call this “marketing”). You will receive marketing communications from us if you have specifically requested marketing information from us or where you have purchased or shown an interest in our services and you have not opted out of receiving marketing information. Third Party Marketing:
We will get your express opt-in consent before we share your personal data with any third party for marketing purposes. We may provide you with details of any offers or discounts that we have negotiated with third parties but this will be optional for you to use, and we will not share any personal data with third parties for this purposeOpting Out:
You can ask us to stop sending you marketing communications at any time by contacting us on the Contact Details at the start of this privacy notice. For any third party marketing communications, you should contact them directly. 8. How we share your personal data
We may share your personal data with the parties set out below for the purposes set out in the table above. External Third Parties:
we will share your personal data with service providers we have appointed to act as our processors, such service providers being based in the UK to provide financial transaction and payment services, web hosting and support services and marketing support services.By Law or Legal Order:
we will share minimal information if required by law or under any valid legal order. We will notify you if possible prior to sharing information for this reason. For a Sale or Merger:
we will share your information with third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. (or as part of negotiations or discussions around a potential sale, transfer or merger). Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions9. International transfers
We do not transfer your personal data outside the UK or the EEA. If there was any international transfers, we would ensure that a similar degree of protection is afforded to it by having appropriate safeguards in place prior to any international transfer taking place.10. Data security
We have put in place reasonable and appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. We will limit access to your personal data to those parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.11. Data retention
We will only retain your personal data for as long as reasonably necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
Where we have anonymised your personal data (so that it can no longer be associated with you) for research or statistical purposes, we may use this information indefinitely without further notice to you. 12. Your legal rights
We are committed to providing you with privacy rights in relation to your personal data. Details of the rights you have are set out below. If you wish to exercise any of the rights set out above, please contact us using the Contact Details above.
Under certain circumstances, you have rights under data protection laws in relation to your personal data:
• Your right to be informed:
You have the right to understand how we collect and use your data. This privacy notice is our main way of giving you this information but you can also contact us for further information if required.
• Your right of access:
You have the right to ask us for copies of your personal information.
• Your right of rectification
: You have the right to ask us to rectify information you think is inaccurate.
• Your right to erasure
: You have the right to ask us to erase your personal information in certain circumstances.
• Your right to restriction of processing
: You have the right to ask us to restrict the processing of your information in certain circumstances.
• Your right to object to processing:
You have the right to object to processing if we are able to process your information because the process forms part of our public tasks, or is in our legitimate interests.
• Your right to data portability:
This only applies to data you have given us. You have the right to ask that we transfer the information you gave us from one organisation to another, or give it to you. The right only applies if we are processing information based on your consent or under, or in talks about entering into a contract and the processing is automated.
You can read more about all of these rights at https://ico.org.uk/global/privacy-notice/your-data-protection-rights/. Complaints
You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance. No fee usually required.
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.What we may need from you
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
Time limit to respond
We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated. 13. Third-party links